Media Awareness

  • Understanding audience groups and marketing segments
  • Matching the medium to the message to the audience
  • Creating powerful media releases
  • Using Social Media to build relationships with your audiences

Working for the BBC, I gained a thorough grounding in media awareness and regularly delivered training to campaign partners in order to create suitable material for broadcast.

Since 2010, I have delivered training courses for the Marches Network, Renaissance WM, Worcestershire and Warwickshire’s museums and heritage groups, and the HLF-funded Nurturing Worcestershire’s Treasures Skills for the Future programme

I have also provided in-house development and coaching for Worcestershire Regimental Museum;  Marton Museum, Warwickshire; Avoncroft Museum Trust, Worcs; and the National Trust Birmingham team

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