- Understanding audience groups and marketing segments
- Matching the medium to the message to the audience
- Creating powerful media releases
- Using Social Media to build relationships with your audiences
Working for the BBC, I gained a thorough grounding in media awareness and regularly delivered training to campaign partners in order to create suitable material for broadcast.
Since 2010, I have delivered training courses for the Marches Network, Renaissance WM, Worcestershire and Warwickshire’s museums and heritage groups, and the HLF-funded Nurturing Worcestershire’s Treasures Skills for the Future programme
I have also provided in-house development and coaching for Worcestershire Regimental Museum; Marton Museum, Warwickshire; Avoncroft Museum Trust, Worcs; and the National Trust Birmingham team